New Town Plaza CNY ad

I have saved this Chinese New Year ad for quite a while as I have been trying to figure out the thinking behind it. Maybe I'd better off show it to you and let you help me. It tries to play with "雙喜", that we all know. But what is the 喜-look-alike word on the right ? I have looked at it at different angles and tried to figure what it means. To me, it reads "HAFY" (?).
Other than that, anyone has any clue ? Is the ad too clever or am I just too dumb ?

Comments

wildcard said…
I believe the English word should be read as "HAPPY". They placed one of the "P" on top of the other.
9:49 am
none said…
Happy new year = Hafy nu yir
5:02 pm
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