McDonald's BIG N' TASTY

In response to the growing popularity of those "premium" burger like MOS and Triple-O, McDonald's has launched this new BIG N' TASTY burger. I tried this twice and it reminds me of the Quarter-Pounder that is no longer in its menu. To me, BIG N' TASTY is more like a "proper" burger in terms of taste and ingredients. Do give it a try if you haven't and it's quite a good value for money too. The launch TVC features Eason Chan. It's not a bad ad as Eason has manage to inject his likable fun personality into the act. Speaking of this print ad, it is very product-oriented. The execution looks very familiar, right ? McDonald's has used this kind of execution for selling its burgers many times, dating back its first launch of the Big Mac.

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