In response to the growing popularity of those "premium" burger like MOS and Triple-O, McDonald's has launched this new BIG N' TASTY burger. I tried this twice and it reminds me of the Quarter-Pounder that is no longer in its menu. To me, BIG N' TASTY is more like a "proper" burger in terms of taste and ingredients. Do give it a try if you haven't and it's quite a good value for money too. The launch
TVC features Eason Chan. It's not a bad ad as Eason has manage to inject his likable fun personality into the act. Speaking of this print ad, it is very product-oriented. The execution looks very familiar, right ? McDonald's has used this kind of execution for selling its burgers many times, dating back its first launch of the Big Mac.
In response to the growing popularity of those "premium" burger like MOS and Triple-O, McDonald's has launched this new BIG N' TASTY burger. I tried this twice and it reminds me of the Quarter-Pounder that is no longer in its menu. To me, BIG N' TASTY is more like a "proper" burger in terms of taste and ingredients. Do give it a try if you haven't and it's quite a good value for money too. The launch TVC features Eason Chan. It's not a bad ad as Eason has manage to inject his likable fun personality into the act. Speaking of this print ad, it is very product-oriented. The execution looks very familiar, right ? McDonald's has used this kind of execution for selling its burgers many times, dating back its first launch of the Big Mac.
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