Why are many ad so poorly executed ? There is usually one reason : greed. A good ad alway start from single-minded objective and message. It is easier said than done. It takes the good understanding of consumers to decide what kind of single-minded message that sells and trigger consumer response. Using one stone to kill several birds ? It's a pure idealistic thought. The advertising scene is so cluttered already and people simply ignore cluttered ads in a cluttered envirnoments. Filling all out may make us feel more comfortable as we are "utilizing" the whole of the expensive advertising space. But in fact an ad ignored by conusmers is a more expensive.
Why are many ad so poorly executed ? There is usually one reason : greed. A good ad alway start from single-minded objective and message. It is easier said than done. It takes the good understanding of consumers to decide what kind of single-minded message that sells and trigger consumer response. Using one stone to kill several birds ? It's a pure idealistic thought. The advertising scene is so cluttered already and people simply ignore cluttered ads in a cluttered envirnoments. Filling all out may make us feel more comfortable as we are "utilizing" the whole of the expensive advertising space. But in fact an ad ignored by conusmers is a more expensive.
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