Anything creative in this ad ? Nothing. It's just a simple product ad plus a promotional message of a Towngas cooking class teaching you how to cook 薑醋. Boring, you say. Look, it's not easy to come up with a promotion idea that is both RELEVANT to your product/consumers and CREATIVE at the same time. As marketers, we launch dozens of promotions a year. Can we be creative every time ? Not really. Yes, we should constantly look for creative ways to promote our products but to me, relevance is the important basic requirement for every promotion. Over time, we have seen too many promotions and advertising that make us scratch our heads. This one is a boring promotion ? Think again. What else would you do ?
Anything creative in this ad ? Nothing. It's just a simple product ad plus a promotional message of a Towngas cooking class teaching you how to cook 薑醋. Boring, you say. Look, it's not easy to come up with a promotion idea that is both RELEVANT to your product/consumers and CREATIVE at the same time. As marketers, we launch dozens of promotions a year. Can we be creative every time ? Not really. Yes, we should constantly look for creative ways to promote our products but to me, relevance is the important basic requirement for every promotion. Over time, we have seen too many promotions and advertising that make us scratch our heads. This one is a boring promotion ? Think again. What else would you do ?
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