Just received an email from Virgin Atlantic about a special offer to Sydney. In recent years, the rise of value airlines like Oasis and Tiger has been shaking up those bigger traditional airlines. "Less for less" is the proposition of value airlines. And in reaction, big airlines are slashing prices and trying fight back with "less for more". Either way, both sides are trying to offer value for money to consumers and how lucky we are. In price competition, cost efficiency has become the name of the game. No one will be able to sit on a big fat profit without knowing how the business can be run more cost-efficiently. It's not going to be easy for the big guys.
Just received an email from Virgin Atlantic about a special offer to Sydney. In recent years, the rise of value airlines like Oasis and Tiger has been shaking up those bigger traditional airlines. "Less for less" is the proposition of value airlines. And in reaction, big airlines are slashing prices and trying fight back with "less for more". Either way, both sides are trying to offer value for money to consumers and how lucky we are. In price competition, cost efficiency has become the name of the game. No one will be able to sit on a big fat profit without knowing how the business can be run more cost-efficiently. It's not going to be easy for the big guys.
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