Birth rate has been getting lower and lower over the years. Milk powder brands are competing for market shares in a shrinking market. On one hand, they are investing A&P in strengthening their market position. On the other, they are constantly improving their product formulae with new claims and propositions to stay update with the changing needs at different stages of child growth and development. And how about a milk powder for the mothers even before the baby is born ? I think it's definitely a good logical extension. It's said to help your baby's brain development which is the major concern of the mothers nowadays. In the past we only need our children 快高長大, 身體健康. Now we want them to be clever and smart to stay competitive. Changing expectations represent room for improvement and new ideas.
Birth rate has been getting lower and lower over the years. Milk powder brands are competing for market shares in a shrinking market. On one hand, they are investing A&P in strengthening their market position. On the other, they are constantly improving their product formulae with new claims and propositions to stay update with the changing needs at different stages of child growth and development. And how about a milk powder for the mothers even before the baby is born ? I think it's definitely a good logical extension. It's said to help your baby's brain development which is the major concern of the mothers nowadays. In the past we only need our children 快高長大, 身體健康. Now we want them to be clever and smart to stay competitive. Changing expectations represent room for improvement and new ideas.
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