Hope this post catches you in time to remind you to buy Mark Six tomorrow ! In recent years, HKJC has been spending a lot of effort and money in marketing. On one hand, it is innovating new bet types and investing in advertising and promotions. On the other, it is also trying to level off its potential negative image through various social responsibility programs. I guess it has recruited and will be recruiting more marketers in order to support the increased level of activity. Compared with many companies that no longer invest in marketing communications, it could be a good organization for marketers to work in as it has enough money to spend. However, it may not be the cup of tea for everyone. It depends on your own personal value system. To some, gambling is not something ethical to promote. How would you choose which field of marketing you want to work in ?
Hope this post catches you in time to remind you to buy Mark Six tomorrow ! In recent years, HKJC has been spending a lot of effort and money in marketing. On one hand, it is innovating new bet types and investing in advertising and promotions. On the other, it is also trying to level off its potential negative image through various social responsibility programs. I guess it has recruited and will be recruiting more marketers in order to support the increased level of activity. Compared with many companies that no longer invest in marketing communications, it could be a good organization for marketers to work in as it has enough money to spend. However, it may not be the cup of tea for everyone. It depends on your own personal value system. To some, gambling is not something ethical to promote. How would you choose which field of marketing you want to work in ?
Comments
I would rather choose theme park(Both Disneyland and Ocean Park) as my dream field of marketing.
Bringing happy and memorable experience to my guest is a good job.