Marketing PR


Marketing PR is about creating the buzz and talkabout for your product and service. Compared with advertising, a paid form of publicity, it is softer selling and hence more credible. To many marketers, it is a cheaper means of communications. Well, I say yes and no. It's not easy to create real news value nowadays. Either you are very creative or you have the money. In a way, we need to have the mindset of like entering the Guinness Book of Records. Think Marketing PR is about sponsoring a movie or organizing an event in shopping malls ? Think again.

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