This is really up to some discussions. After the cable incident, Ngong Ping 360 has heavied up its advertising. If you were the marketing or corporate communication director, would you do that ? One argument is that after the incident, the number of visitors has been dropping sharply and we would need some advertising and promotion to bring visitors back ASAP. On the other side, one would argue that the incident has badly damaged its reputation and time is needed for people to forget about the incident. Any advertising and promotion or anything high profile too early too soon will be ineffective and will only act to remind people of the incident and attract more negative publicity. What do you think ?
This is really up to some discussions. After the cable incident, Ngong Ping 360 has heavied up its advertising. If you were the marketing or corporate communication director, would you do that ? One argument is that after the incident, the number of visitors has been dropping sharply and we would need some advertising and promotion to bring visitors back ASAP. On the other side, one would argue that the incident has badly damaged its reputation and time is needed for people to forget about the incident. Any advertising and promotion or anything high profile too early too soon will be ineffective and will only act to remind people of the incident and attract more negative publicity. What do you think ? 
Comments