LG Shine Andy Lau Edition

When there is no new products or new news about your brand, cross-over or special edition is the way to go to generate sales and publicity. This is a good example from LG with quite a massive campaign. On one hand, fans of Andy Lau may buy it as a collectible. On the other, even if you are not a fan of Andy Lau, you will still perceive that he is the endorser of the brand. Andy Lau can have some exposures of himself and his new album too. Not a bad win-win idea at all.

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