The key message of this ad is "Forefront is the only effective way to combat against the viruses". With the page divided into halves, it uses a "versus" or comparative approach to spell out this key message, different ways to fight against a skeleton beast vs one way to take care of the viruses. I wouldn't say it's not creative and in fact I bet the copy writer has spent a lot of time to on writing the funny lines on the left. But would consumers read them all to appreciate the humour ? The chance is low. I guess there is a creative attempt but this idea could have been applied better on TVC rather than print.
The key message of this ad is "Forefront is the only effective way to combat against the viruses". With the page divided into halves, it uses a "versus" or comparative approach to spell out this key message, different ways to fight against a skeleton beast vs one way to take care of the viruses. I wouldn't say it's not creative and in fact I bet the copy writer has spent a lot of time to on writing the funny lines on the left. But would consumers read them all to appreciate the humour ? The chance is low. I guess there is a creative attempt but this idea could have been applied better on TVC rather than print.
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