This is a 4-page ad of Estee Lauder in Next Magazine. One page of teaser, then a double-page spread of testimonials and one page of product selling. That's a typical arrangement to achieve size and grab attention in magazine (given you have the money). One special thing is its use of real career women instead of models and actresses as the spokespersons. They look ordinary and they are not as pretty as the celebrities but they make the ad more credible. Estee Lauder is known as a brand for more mature ladies. There are bound to be so many affluent thirty-something career women out there working days and nights needing some replenishment to their skins. Given the target audience, using career women for testimonial should be more appealing and convincing than using pretty celebrities.
This is a 4-page ad of Estee Lauder in Next Magazine. One page of teaser, then a double-page spread of testimonials and one page of product selling. That's a typical arrangement to achieve size and grab attention in magazine (given you have the money). One special thing is its use of real career women instead of models and actresses as the spokespersons. They look ordinary and they are not as pretty as the celebrities but they make the ad more credible. Estee Lauder is known as a brand for more mature ladies. There are bound to be so many affluent thirty-something career women out there working days and nights needing some replenishment to their skins. Given the target audience, using career women for testimonial should be more appealing and convincing than using pretty celebrities.
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