At a glimpse, I thought it was a consumer promotion ad for a new drink called WOONGJIN. If you take a closer look, it's not. In fact there are two half-page ads on the same page. The upper ad announces a new launch with product as the hero but nothing much is said about this new drink. It's a barley tea soda (?), it's healthy and it's from Korea. So what's so special about it ? How does it benefit me ? More elaboration would be better for the sake of selling. As for the Fuji ad below, the branding is way too weak. Also the copies are really small and it's like a testimonial, telling a story about the importance of printing digital photos. Whose testimonial is that ? There is no mentioning but if you have a magnifying glass, you will be able to see it's 李力持. It's just very confusing to have these two ads placed together. It's also an example of brainless arrangement of ads by the magazine. Which magazine is that ? Sorry, I can't remember...
At a glimpse, I thought it was a consumer promotion ad for a new drink called WOONGJIN. If you take a closer look, it's not. In fact there are two half-page ads on the same page. The upper ad announces a new launch with product as the hero but nothing much is said about this new drink. It's a barley tea soda (?), it's healthy and it's from Korea. So what's so special about it ? How does it benefit me ? More elaboration would be better for the sake of selling. As for the Fuji ad below, the branding is way too weak. Also the copies are really small and it's like a testimonial, telling a story about the importance of printing digital photos. Whose testimonial is that ? There is no mentioning but if you have a magnifying glass, you will be able to see it's 李力持. It's just very confusing to have these two ads placed together. It's also an example of brainless arrangement of ads by the magazine. Which magazine is that ? Sorry, I can't remember...
Comments