Easy Off Bang TVC

Another classical approach of FMCG advertising is product demonstration. This approach can be used alone to demonstrate product features and benefits. Sometimes it is used in conjunction with "before and after" to highlight the benefits. It's also good for demonstrate product superiority combined with comparative way of selling. This Easy Off Bang is a typical example. Looks familiar ? It used to be a very popular way of selling in the past, especially for detergents, washing powders and all sorts of toiletry products where consumers really care about the functional aspects of the products.



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