Rejoice TVC



This is like a classic way of selling in FMCG advertising. "Before and after" is a popular ways of selling for FMCG. Remember the Head & Shoulders TVC - 左邊有頭皮, 右邊冇頭皮 ? It's a classic. In fact, there are many variations to it. Some are more obvious and some are more subtle if you look closely. Other than FMCG, many ads are using this creative approach one way or another. Take a look at the AVIA ad below. It is yet another example.

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