Amoy Hargow TVC

This TVC has been on air for a couple of weeks but it can be easily missed as the media weight doesn't seem to be very heavy. It's a brilliant ad and I laugh every time I watch it : the pastry shell of the Hargow is so soft and delicate that it reminds you of the lips of your first love. This is what we call creative, an association that is surprising and humourous while articulating the central product benefit at the same time. Best of all, it doesn't cost an arm and a leg to produce. Creative idea is more important than production value. We see too many mega productions featuring big celebrities yet lacking creativity. This is an example of what a great ad should be like.