One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Black is cool and up-market but I just hate this kind of "black on black" execution. Black product on black background. Just can't see clearly what the product is like ... A pair of sports shoes with the "East meets west" design concept. It costs HK$2,700 (!) How can it demand such a high price ? I'll leave you to read the copies (just click onto the image) and have a good laugh. It is said that there are only 1,200 pair in the whole world and HK is allocated with 90 pairs only. Well I think 90 pairs should be enough for HK. Can consider keeping a spare pair in the museum too !
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