利工民

The weather is cold and there are some tactical ads appearing on TV, trying to capture some seasonal sales during the cold weather. This is one of them. It's just fun to see to this 利工民 TVC re-appear. How old is this TVC ? It must be 30+ year old. 羊毛內衣 is a dying category and it remains with the older generation. There are simply so many alternatives in the market for consumers to choose nowadays. This old brand is fading in consumers' minds with the category too. In fact, 利工民 is a good brand name, an association with our labourer-oriented society in the past. Society changes and so does the market. New brands come and old brands go. Some brands would just remain in our 集體回憶.