I'm not a classic music fan. Neither am I trying to advertise for this concert. I pick this up as it's a case of brand stretching and dilution. Compared with the Royal Philharmonic Orchestra or New York Philharmonic, it doesn't have the same history and international fame and is considered a second or third class orchestra by real classical music lovers. However, it does have some aspirational value of class and prestige to the general public as being a classical music ensemble. This kind of cross-over with pop singers would definitely help finance the orchestra but in the long run, it will lose its brand value and become just another adorning element in pop music concerts.
I'm not a classic music fan. Neither am I trying to advertise for this concert. I pick this up as it's a case of brand stretching and dilution. Compared with the Royal Philharmonic Orchestra or New York Philharmonic, it doesn't have the same history and international fame and is considered a second or third class orchestra by real classical music lovers. However, it does have some aspirational value of class and prestige to the general public as being a classical music ensemble. This kind of cross-over with pop singers would definitely help finance the orchestra but in the long run, it will lose its brand value and become just another adorning element in pop music concerts. 
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