One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
If I'm not wrong, Smartone Vodafone is more into selling own "house brand" phones compared with other operators. Does house brand work for telcos, like supermarkets ? House brands in supermarkets usually target consumers who look for price rather than quality. If we apply the same thinking, house brand phones should be cheaper than "branded" ones and targets those who don't really look for sophistcated functions. These customers are at the lower end of the market, ususally older (aged 50+), wanting a phone as a phone with basic functions. Here are some house brand phones sold on TV functions and affordable prices. Will they sell ?
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