Advertising is everywhere. Standard Chartered has invented this means of coupon distribution with ATM for some years. Have you ever tried ? Baically, you can choose to recieve some discount coupons from the sponsors after your transaction with the machines. I guess Standard Chartered makes use of this as a loyalty value added service to its customers and tries to generate some advertising revenues at the same time. Good thinking but the fact is that it's more like a rubbish generating machine. I tried it lately and it gave me 3 coupons inlcuding a slimming house offer, a tutorial school discount and a restaurant discount. None is of any use to me. We use the right media to contact the right auidence to contact the right audience at the right place and the right time. It represents a lot of wastage and it's just not qualified as a good medium for advertisers other than banking and financial related products.
Advertising is everywhere. Standard Chartered has invented this means of coupon distribution with ATM for some years. Have you ever tried ? Baically, you can choose to recieve some discount coupons from the sponsors after your transaction with the machines. I guess Standard Chartered makes use of this as a loyalty value added service to its customers and tries to generate some advertising revenues at the same time. Good thinking but the fact is that it's more like a rubbish generating machine. I tried it lately and it gave me 3 coupons inlcuding a slimming house offer, a tutorial school discount and a restaurant discount. None is of any use to me. We use the right media to contact the right auidence to contact the right audience at the right place and the right time. It represents a lot of wastage and it's just not qualified as a good medium for advertisers other than banking and financial related products. 
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