Lea Perrins TVC


I have been seeing these 2 TVCs of Lea Perrins a few times over the Easter. For years, the brand has been going for the strategy of usage extension : for dipping and cooking (點煮都得). While the strategy is logical and fair, using sexual connotation for communication is too much. Ok, these two TVCs can be considered creative and fun to watch. Yet it may be a turn-off for the target audience, i.e., the housewives. We take calculated risks when it comes to creatives. We need to think about what the target audience thinks. Ads like these will damage brand image that we should always strive to protect instead.

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