Louis Vuitton TVC


This should be the first TVC of LV. I saw it on Cable TV or Pearl, I can't remember. Here is the full version for your enjoyment. It's quite a good image ad but the platform is so similar to Samsonite - Life's a journey . It's not an apple-to-apple comparison between as Samsonite may not have that kind of money to produce such an ad. Samsonite is always a brand of luggage and travel products. On the other hand, LV was a renowned trunks and luggage retailer back in the 19th century. Yet, it has already evolved into a luxury fashion brand. Does it want to use this ad to remind us of the fact that it has a long heritage in premium leather luggage ?

Comments

Anonymous said…
It should be better for Samsonite to have this TVC instead. Haha~ My question is what's the objective of LV to produce this TVC? Maybe it's their anniversary this year.
1:38 pm
Louis Lau said…
I guess after years of stong sales growths, its sales growth may be slowing down. Perhaps they want its TVC to help fuel its growth again. The brand has been around since 1854. Well, it could be celebrating 154th anniversary...
10:53 pm
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