Following the post of yesterday. With its first TVC launch, it's obvious that LV has changed its advertising strategy. Also recently I read that LV has painted a ferry too. It's not a bad idea if it's not LV. In the past, it didn't advertise in "mass" media. It used to carefully cultivate a celebrity following and use famous models, actresses and celebrity in its marketing campaigns with print ads in selected magazines and billboards in high-end districts. This was how it built its premium image. Mass media can reach more people and uplift brand awareness. However, they may dilute the exclusivity image needed for a premium fashion brand. More exposures, more sales ? Sometimes it works the other way round.
Following the post of yesterday. With its first TVC launch, it's obvious that LV has changed its advertising strategy. Also recently I read that LV has painted a ferry too. It's not a bad idea if it's not LV. In the past, it didn't advertise in "mass" media. It used to carefully cultivate a celebrity following and use famous models, actresses and celebrity in its marketing campaigns with print ads in selected magazines and billboards in high-end districts. This was how it built its premium image. Mass media can reach more people and uplift brand awareness. However, they may dilute the exclusivity image needed for a premium fashion brand. More exposures, more sales ? Sometimes it works the other way round.
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