Nescafe TVC



1 MOMENT 1 NESCAFE. It's the new tagline of Nescafe. Sometimes we need new tagline for our brand to give consumers a fresh feeling. Taking Nescafe as the example, although tagline is changed from time to time, its positioning never changes. That is, relaxing enjoyment - consistency is the key to brand building. The intention of this TVC is to reinforce its positioning and maintain brand saliency. It consists of 2 x 5-second enjoyment segments. Simple and direct and it works. One comment though. Having both segments with lady consumption, would it felt to be too feminine ? It may be better with a guy consumption in one of the segments. Or is it trying to sell more coffee to women ?

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