Zuji ad
又貪得意, 得閒寫下中文, 市場上周不時出現一D玩字或者玩音嘅廣告好似呢個Zuji稿咁, key message 都唔知係乜, 去玩好過篤背脊 ? 究竟想講乜 ? 諗條懶得意嘅 headline, 然後加張相表達條headline, 咁就叫廣告嗎 ? 呢廣告令我諗起"歡樂今宵" "蝦仔嗲哋"嘅盧海鵬 ... 可以 professional D 嗎 ? 咁做廣告就好似我寫中文一樣咁貪得意, 一樣咁唔professional ! 
Giordano's frog
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Comments