Giabo TVC


This is not a new TVC of Giabo but it is on air again recently. I brought this up as it's an example where there are message and creative idea but poor execution turns it into a flop. The intended message is that this new machine can make various different types of desserts. There is an attempt to link works of art with the desserts made by the machine, as the creative idea. It's a potential association but much time of the ad has been spent on the supposedly humorous storyline. The result is : we don't find it funny and we don't get the message clearly enough.

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