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Health foods like Lingzhi, Cordyceps and Birdnest are getting less popular nowadays. What will be the next health food that is able to create another hype ? Spirulina 螺旋藻 ? Maybe. How about Spirulina under the Lo Hong Ka brand name ? Lo Hong Ka is a well-known and recognized name. Using the same name would save some bugs in communications. However, in the minds of most consumers, Lo Hong Ka is a brand name known for birdnest and this is very deep-rooted. It could have been better if it goes for endorsement branding.
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