Health foods like Lingzhi, Cordyceps and Birdnest are getting less popular nowadays. What will be the next health food that is able to create another hype ? Spirulina 螺旋藻 ? Maybe. How about Spirulina under the Lo Hong Ka brand name ? Lo Hong Ka is a well-known and recognized name. Using the same name would save some bugs in communications. However, in the minds of most consumers, Lo Hong Ka is a brand name known for birdnest and this is very deep-rooted. It could have been better if it goes for endorsement branding.
Health foods like Lingzhi, Cordyceps and Birdnest are getting less popular nowadays. What will be the next health food that is able to create another hype ? Spirulina 螺旋藻 ? Maybe. How about Spirulina under the Lo Hong Ka brand name ? Lo Hong Ka is a well-known and recognized name. Using the same name would save some bugs in communications. However, in the minds of most consumers, Lo Hong Ka is a brand name known for birdnest and this is very deep-rooted. It could have been better if it goes for endorsement branding.
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