Colgate TVC

Professionals like medical doctors, dentists, lawyers and so on are not supposed to endorse any commercial products. There are rules set by their respective professional associations. Then why we keep on seeing dentists endorsing toothpastes in TVCs like this Colgate one ? Simple trick to get around it : shoot the TVC elsewhere, somewhere doctors are allowed to appear in commercials or even endorse products. You can even save some production money by airing it regionally in different countries. Not a bad idea at all.

Comments

Dark said…
Or solution 2: The dentists, doctors and such professionals are not real "professionals" (If you think about it, do you think your dentist can act in front of a camera?). Some of them are models who have appeared on other commercials, and if you believe that a dentist will bring her mother into the advert, you've got issues to think about.
1:46 pm
Louis Lau said…
There is one thing I'm sure as all TVCs have to pass censorhsip. So they should be dentists from elsewhere, not actors/actresses. But I do have same doubt about whether their mums are real ~
12:15 am
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