Qantas print ad
Guess what it is advertising about ? The first class lounge of Qantas. In the copies, it talks about great food, spa, comfort and so on but the visual is just a shot of the reception. Since it's about its first class lounge, should it work harder to express the prestige and the luxury at least ? Worse still, make another guess on where I found this ad ? Next Magazine ! Oh yes, what a great choice. There are like 0.00001% of the readers who can afford travelling on first class.
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