MTR corporate TVC



This could be the funniest corporate TVC I have ever seen. Corporate TVCs are usually boring with generic messages and uncreative executions as they target a broad audience. Humour is often avoided too. In corporate ads, you just want to project a more serious image about your company and you just can't be too funny. Yet when humour is carefully used, you will be able to lower the guard of the audience, increase the reception of the message and more importantly get the audience to remember it. The caring message of this ad is also generic but the humour get us to remember.

Comments

Peanut Butter and Jelly Time said…
Is it a good idea to take out an advertisement to tell people how caring you are? Although the ad is well done, is it effective in making you believe that MTR is a caring company? I just wonder if there are better ways to do this.
2:38 am
Louis Lau said…
Advertising is just advertising. Consumers will validate upon actual experience.
4:43 pm
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