Panadol pain relief patch

Panadol launches a new pain relief patch. 必理痛 stands for pain relief as a brand. It's quite logical to stick with the known pain relief positioning to extend products from internal intake to external application, thus providing a holistic range of pain relief products to consumers. With regard to the TVC, my comment is that it's just too similar to its other pain killer TVCs. It should deserve an ad that looks more different in order to make consumers notice that it's a new and different product from the Panadol they know. Also more explanation may be needed to elaborate on the action and benefits of the so called "藥用成份" as it seems to be the key differentiation from other pain relief patches.