Dentyne Frost Bites TVC


One reader wants me to comment about this TVC which is banned in Asia. Shock-vertising or shock tactic is never quite accepted in this part of the world. I'm sure if this ad is aired in Hong Kong, it will be banned too. TVC censorship in Hong Kong has got more conservative nowadays. One reason is that HK people has adopted the culture of complaining. We just complain all the time, about big or small things. (Remember people complain about the tongue and brain TVC of Coke Zero ?) TVC censorship has no choice but turns down anything of potential risk of complaints. It's quite a pity as we have fewer edgy ads to enjoy.

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