Dreyer's print ad

A muscle guy is fixing the lighting. The girls are so excited and are partying with Dreyer's. The tagline : 好嘢，點少得Dreyer's. What is the intention of this ad ? Giving the brand another occasion of consumption ? Relevance is low as we seldom see people partying in the office with ice-cream. I don't have problem with using illustration but can it be more tasteful ? I suppose Dreyer's is a premium brand of ice-cream. And the last thing you want to do is project your users as a bunch of horny women ...

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