Kee Wah print ad

A consecutive page ad of Kee Wah that really makes me scratch my head. The first pages tries to tell us Kee Wah has been around for 70 years. Well it's not easy for a company to be around for such a long time and it's worth telling consumers about it. Communicating heritage is a good way for enhancing corporate image. However, I really wonder what the second page is trying to communicate. Fresh ? Is it talking about the cakes and pastries ? Creative ads ? Is it talking about 曾志偉 as the spokesperson in its ads ? Could anyone please tell me what it is trying to achieve ?







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