Mannings TVC




Have been watching this TVC for so many time and wasn't able to clip it. Lucky that I got it last night. I would call this some kind of 精神分裂 campaign. It consist of two parts. The first part is about exercising in order to get some associations with the Olympics (with sales promotion ?). The tone and manner is fun and cheerful, particularly coming with the voice-over of 葛民輝. The latter part is about its individualized drug prescription tracking services, featuring a pharmacist. In contrast, the tone and manner is serious and professional. Two blended in one TVC. Really two thumbs up. Can they split it into two and air at different times at least ? It exactly reminds me of a quotation :


“To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality.”- Morris Hite


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