Neutrogena Fine Fairness TVC

Beers may be at one extreme using mostly emotional appeals. Skincare products are at the other taking the rational routes. Here is a typical skincare product ad : celebrity as spokesperson who explains to you how the magical ingredients work to make your skin fair and radiant. You know it can be quite boring indeed. These ads always use product demonstration and/or before & after as the not-so-creative way of selling. According to some agency people, all these big brands/companies have some kind of manual dictating how their ads are written according to some winning formulae. Just feel pity for the agencies and the marketing guys working for them. They must be bored to death.