Corning Kitchenware advertorial
It's the same Corning Kitchenware that we all know for ages. Nothing is changed in terms of features and attributes. The challenge is to give it some more reasons for purchase. Then the marketer tries hard to think of some selling points. In this case, we have healthy, energy saving(anti-inflation) and green. Sounds so magical. Just go into the copies and you would feel the same that the claims lack relevance. Also, 袁詠儀 is not adding value at all ...
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