喇叭牌正露丸TVC

喇叭牌正露丸 is the top of mind brand for intestinal disorder. Its close competitor may be 保濟丸(?) but it has lost the space in consumer's mind. A brand needs marketing communications of some kind to stay alive. 喇叭牌正露丸 invests continuously on advertising and it has just aired this version of TVC. Basically it is selling the same thing : the Japanese origin and long history of trust and reliability and the same jingle is scored with a new rap arrangement. Even there has been no change to the products it is selling. You may just wonder how a brand can survive like this. Well, everything is relative. While your competitors have been doing nothing, you can just be the consistent leader in the category.