Japanese companies like adopting corporate branding approach to branding their products. That is, their corporate brands are applied across different product categories. Like 岡本, we know this brand for condoms stressing on thinness. Over time we see it launch different variants of condoms like the latest 0.03 Aloe. Alongside with this launch of new condom, it launches a range of pain-relieving wraps as well. Condoms and pain-relieving wraps are rather unrelated and such branding approach is related to the Japanese culture where Japanese consumers trust companies rather than brands as the entities.
Japanese companies like adopting corporate branding approach to branding their products. That is, their corporate brands are applied across different product categories. Like 岡本, we know this brand for condoms stressing on thinness. Over time we see it launch different variants of condoms like the latest 0.03 Aloe. Alongside with this launch of new condom, it launches a range of pain-relieving wraps as well. Condoms and pain-relieving wraps are rather unrelated and such branding approach is related to the Japanese culture where Japanese consumers trust companies rather than brands as the entities.
Comments