Dove launched this promotion giving away HK$1,000 Lane Crawford cash coupons to consumers who bought most Dove each week. I wonder if this is really a consumer promotion as such. As a consumer, would you be interested in participating into this promotion. I suspect there would be two possible outcomes. First the participation rate of consumers was very low and it didn't drive much sales increase. Or it was the wholesalers or small retailers that really bought the products for re-selling and get the coupons. Not sure what happened at last but at the end we need to ensure consumers would get the benefits in any consumer promotion.
Dove launched this promotion giving away HK$1,000 Lane Crawford cash coupons to consumers who bought most Dove each week. I wonder if this is really a consumer promotion as such. As a consumer, would you be interested in participating into this promotion. I suspect there would be two possible outcomes. First the participation rate of consumers was very low and it didn't drive much sales increase. Or it was the wholesalers or small retailers that really bought the products for re-selling and get the coupons. Not sure what happened at last but at the end we need to ensure consumers would get the benefits in any consumer promotion.
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