DSC 直銷中心

What is 直銷, direct selling ? In theory, by direct selling, it means manufacturer sells directly to customers without going through any middlemen like wholesalers or retailers in the distribution. So it's kind of misleading for DSC for call itself 直銷中心. It's just a discount retailer of electrical appliances and electronic products. Although it's not a theoretically correct name, it has helped DSC to build a good bargain image against other retailers. Nowadays consumers equate 直銷 with good bargain. Perception is reality. It doesn't matter anymore.

Comments

Anonymous said…
i do think they would try to pass the message to the consumer that they offer the low price, as the method of brand building and especially in the economic down turn, people will think that they offer the lowest price.

Same as Welcome and Park'n Shop, consumers never know the price is really lowest or not, maybe they are obtaining more profits and we don't ever know. So whatever people advertise, if the time that consumer see is more, then they will tend to believe the message in after a period of time.

Lastly, DSC put their advertising using ATV actor, actress and put the ad. in the ATV program, don't really know how is the effectiveness!!
12:25 am
Post a Comment

Popular posts from this blog

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

HKET fan page

Image
Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
Read more