P&G 希望工程 ad

It's surprising to see P&G come up with a "one-stone-kills-two-birds" ad too. In the key visual, it is trying to say that various brands and products would make you beautiful and radiant. The cause-related initiative is like a tag-on. If the objective is to build a good corporate citizen image with the 希望工程 donation, why doesn't it play it up and make it the focus of the whole ad ?

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