Fab TVC

Who does this ad sell to ? Obviously mothers who probably worry about bacteria attack to their babies. One may ask whether it would be too "narrow" to sell to mothers with little babies only. The market size is too small. The fact is that target segment in our marketing plan can be different from the target audience in the campaign. In this case, the target audience is chosen as a leverage to communicate the care to your love ones associated with this sanitizing detergent. House-wives with bigger kids or no kid will still consider it as a care to the health of the family. And of course, along the way, more campaigns can be produced with other scenarios related to other family members.