Speaking of PR



PR is about public opinion. Public opinion is affected by many sources, the press, consumer organization, professionals and so on. They are like police overseeing what organizations do. Want to avoid negative publicity ? Fundamentally, we need to walk the talk. Advertising can do the talking but public opinion depend on whether you are delivering the promise. In the case of Park'n Shop, they promise you low price in advertising but actually they are not offering it, hence the negative publicity. Now look at this ad by HKSAR government. There are kind words and nice sayings. Will we feel better after watching it ? Will public opinion about our government be changed by such ad ? Kind of waste of air time....


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