板長TVC

Here is another potentially controversial ad. That's the use of sex to sell a new kid meal menu. It's naughty but fun. Just wonder if any viewer will complain about it. You know Hong Kong people like complaining about everything nowadays. Let's not go into any moral discussion and see it in a brand image and personality perspective. On one hand, to qualify as a good ad, it should be attention grabbing and memorable. On the other, we need to bear the brand image and personality we want to build over time in mind. To me, 板長 stands for affordable authentic Japanese food. It's definitely attention-grabbing and memorable but what about its brand image ?