Mannings promotion TVCs

Life still goes on during the financial tsunami. Companies are trying to sustain business while consumers are tightening their belts. In order to chase after the numbers, higher portion of A&P is shifted to from brand building to sales promotion. One would ask if we can come up with some sales promotions that can drive sales and build brand at the same time. Yes, you can and it's something all marketers think about all the time. Here is an example where Mannings tries to drive sales and build a caring image leveraging the econmic downturn. Not a bad attempt but can such poromotion get the best of both worlds ?



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