Kellogg's Special K print ad

Sometimes we see ads making use of the latest topical affairs or TV series to sell products, like this one that plays on the TV series, 謎. The idea may sound good as people can relate to the hot TV series and get the message quickly. The downside, however, is that this kind of ad has a rather short time span. When the topic is no longer hot or the TV series is done, the ad will become faddish pretty quickly.

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