Canon Selphy TVC

Canon Selphy is positioned as a small and user-friendly photo printer for users who look for fun of photo sharing, rather than high quality prints. Primarily the target market is skewed towards females. You may not call this ad creative but it does bring out the warmth and fun of using this handy photo printer. A very relevant situation is picked as the demonstration. There has been a small boom of new born babies this year. So you must find the scene familiar. That's the merit of the ad.

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