Construction Bank corporate TVC



The message of the ad is simple : Construction Bank will help you realize your future plans. Why and how ? Because it's the 2nd largest bank in the world. (that's a new piece of information to most of us). That's always the problem with corporate advertising. It's not easy to get away from giving people the feeling of self-pleasing. Having said that the ad itself has a strong emotional appeal and the talents act quite well though.


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